Monday, November 10, 2014

Fashionistas Rejoice: The Cairo Fashion Festival Returns

By Gloria Botros, Nadine El Guiddawy and Farah Fayez

Cairo, Egypt - The Cairo Fashion Festival returned for a third season on Friday, Nov. 7, 2014 at the Cairo Festival City Mall in New Cairo. 

The Cairo Fashion Festival is an annual event that gathers international brand names and local fashion enthusiasts in one place. 

The Cairo Fashion Festival takes place every year with the purpose of shining more light on the field of fashion in Egypt: "If Cairo was once a fashion capital then why can't we bring it back?" says Omar Madkour, founder of the Cairo Fashion Festival on the official Facebook event page

This year, the fashion festival included 15 runway shows featuring designers from Egypt, United Arab Emirates, Lebanon and Jordan. International brand names like U.S Polo and Levi’s were also represented. The runway shows were hosted by actors Ashraf Hamdi and Amina Khalil.  

The Cairo Fashion Festival was also an opportunity for 50 exhibitors to display their products in a bazaar-like area open for the public.

The festival was not only about runway shows and exhibitions but also included live music: Screwdriver, a live band, also provided entertainment for the guests. 

The runway show was only accessible to about 400 guests with an invitation or press pass. The selected fashion-lovers gave the event a lively and extravagant vibe. According to Nayrouz Abouzid, editor-in-chief of Alter Ego Magazine and one of the PR managers of the event, the guest list included fashion enthusiasts as well as diplomats from the Mexican and Swiss Embassies who attended the event ‘’to really monitor and see what the fashion scene is like.” 

Abouzid also believes that the role of her PR company is to make sure that the international media and the regional media are aware that Cairo is a fashion capital and is becoming more and more so with time.”

One Egyptian fashion designer in particular got extra attention from the media as she was part of the London Fashion Week. Farida Temraz, an AUC graduate, received an honorary award for her outstanding work in London as she successfully showcased her new collection there. Temraz said that she’svery proud of all the Egyptian designers [who participated]’’ in the event.

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